Your company’s online presence leaves a lasting impression—positive or negative. When people check out your homepage, will they stick around? Will they buy? Will they return? Make your website easy to use and current, and new orders may be just a click away. Annoy visitors and they’ll flee to a competitor. Steer clear of the [...]
When I graduated from graphic design school in 2012, graphic designer was a profession that primarily focused on marketing a company's brand identity. You had to be knowledgable on things like color theory, font management, typography, Adobe Creative software and other technical skills I won't go in depth with. Utilizing these skills you can design [...]
Websites are like many things in life such as cars, appliances, clothes or eyeglasses. They wear out, break down or are no longer in style. Let’s face it, anything that is man-made will eventually get old, lose value or simply stop working. Websites are no different, in fact most websites began to lose value after [...]
To keep any business afloat not only do you need customers but you need new customers flowing in on a regular basis. How do you get new customers? Some ways are word of mouth, online or print advertising or a solid marketing strategy. Some business owners feel that marketing their business is not that important. [...]
Social media is a rapidly growing marketing tool. More and more businesses use social media to generate buzz for their business. Its a great way to connect with your customers, expand your fan base and reach new prospective customers. Using social media as a marketing tool is a great way many businesses are using to [...]
With the new year upon us, most businesses will be thinking of new ways or reevaluating current ways to grow revenue and increase profits. You must be sure to layout a solid and effective marketing strategy that will get you in front of new clients and keep your current ones satisfied. Here are some key [...]
Website security may not be a priority to most website owners but it should be an area of concern for your business. Each day over 30,000 websites are hacked which means that over 10 million sites are hacked each year. Hackers don’t just target the government, large banks or department stores but they go after [...]
Did you know that nearly two-thirds of Americans are now smartphone owners. It is projected that there will be over 196 million smartphone users in the U.S. by the year 2016. With this growing demand of smartphones and mobile devices is your website Responsive? What does this mean. It simply means that your website is easily [...]
